Hybrid Platform

Hybrid Platform

Hybrid Platform

Hybrid Platform

Plan, buy, and optimize omnichannel ads with AI, PMPs, safeguards, and live reports

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Hybrid Platform for Mac OS X

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Info updated on: Mar 26, 2026

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Open the dashboard, create your advertiser, and start building a cross-channel plan in minutes. With Hybrid Platform, you’ll drop in a conversion pixel or connect server-to-server events, set KPIs (CPA, ROAS, reach), and assemble placements across display, video, native, and in‑app from one screen. Upload assets in multiple formats, map landing pages, and apply naming conventions so reporting stays clean. Bulk-edit locations, devices, and languages, and save reusable audience segments for future flights. A guided checklist validates tracking, creative specs, and brand-safety rules before you push live, so launching campaigns feels like following a playbook—not guesswork.

Define who sees your ads using demographic filters, contextual categories, intent signals, and precise geo boundaries. As soon as you go live, real-time bidding kicks in. The optimization engine continuously tests bids, supply paths, and creative variants, shifting spend toward segments that move your KPI. Set frequency caps across user, domain, and publisher; layer dayparting and pacing windows; and let predictive budget allocation keep delivery on target. Create rules to pause weak placements, raise bids on converting deal IDs, and rotate top-performing assets automatically. Turn on retargeting for site visitors and CRM lists, personalize messages by cohort, and expand reach with lookalikes while protecting cross-device frequency. more

Review Summary

Features

AI-driven optimization and predictive pacing
Private marketplace access and deal ID management
Unified omnichannel campaign console
Frequency and exposure capping across entities
Brand suitability and fraud protection
Mobile in-app advertising and attribution
Creative toolkit for rich media, expandable, and video formats
Demographic, contextual, and interest-based filters
Geo-targeting by country, city, and radius
Real-time bidding and supply-path optimization
Live dashboards, scheduled reports, and API exports
Budget controls, pacing guardrails, and alerts
Audience segmentation, lookalikes, and CRM retargeting
Rule-based automation and bulk editing

How It’s Used

Agency launches a multi-city product campaign using PMP inventory plus open exchange, with shared frequency caps across channels.
D2C brand runs prospecting with contextual targeting, then retargets cart abandoners using dynamic creative and tighter exposure limits.
Gaming app scales in-app installs, optimizing bids by geo and device while measuring SKAN-compliant conversions.
Retailer executes a weekend flash sale with strict dayparting, automated budget pacing, and real-time creative rotation based on ROAS.
B2B marketer builds account lists, layers firmographic filters, and measures funnel progression from clicks to qualified leads.
Publisher deals team onboards direct PMPs, maps deal IDs to specific ad groups, and applies viewability floors and allowlists.
Global brand standardizes brand-safety rules and audit trails across regions, using role-based access and reusable campaign templates.
Ecommerce team connects server-side events, monitors incremental lift, and triggers spend shifts when certain cohorts outperform.

Plans & Pricing

Hybrid Platform

Custom

Dynamic Creative Optimization
SmartBid
Antifraud
TV-sync
Weather
Places
DMP

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